Cauldron is a UK brand specialising in plant-based food products. Their brand identity is fresh and vibrant, and this is reflected in the art direction & photography. At Uncovered, we worked with Cauldron as a retained client, creating social first videos and captivating stills for their social channels and website. I was responsible for providing the art direction and editing of the photographs. My objective was to ensure the imagery aligned with Cauldron’s vibrant and colourful brand identity.