The renowned ice cream company, Ben & Jerry's, known for its innovative flavours and playful brand identity. Myself, alongside the design team at Uncovered Group, were tasked to create the key visual design for their new ‘Peaces’ product. They wanted the design to reflect all things ‘Ridiculously Satisfying’. As a team, we created a jigsaw puzzle concept wherein the key visual could be used both for digital and OOH. The key visual shows the final piece of the puzzle about to be placed - reflecting the ‘Ridiculously Satisfying’ element the client asked for. The design encapsulates Ben & Jerry’s playful brand identity through their iconic green rolling hills and clouds in the sky whilst showcasing the new ‘Peaces’ product effectively.